I specialise in AI product development, onboarding, and retention. I built DreamCRM from scratch to 57–60% month-1 retention and drove onboarding from 17% to 50% using PostHog funnel analysis. At AI20 Labs I lead products for the studio and its clients: DreamCRM, ZeroGPU, the Unirac Solar portal redesign, a financial intelligence platform shipped concept-to-live in 4 months, Repair Now, and AwayDay. I’m technical enough to review API contracts and validate OAuth scopes, and commercial enough to own OKRs end-to-end with founders.
"Heni doesn’t just contribute: she elevates the entire team and product direction with her ownership, customer obsession, and execution excellence." Siva Dosapati, Founder & CEO, AI20 Labs
“We were stuck going back-and-forth for weeks with the previous consultant, and with Heni’s help, we were able to quickly determine the best path forward.”Keegan Sutanto, Product Manager, UNIRAC