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MS - UX & Information Systems
Fundraising and User Retention with the help of Impact and Volunteer Dashboard
"I led a project at Democracy Lab that will raise funds from $2500 - $35000 in just a few months while boosting the volunteer's retention rate by 20-30%"
🚨 Dealing with an issue specific to a non-profit organization 🚨
No visibility of the activity and impact created by the Democracy Lab. The potential donors are sometimes hesitant to support financially because they are unsure of the effective usage of the funds and the difference it makes on the ground.
Volunteers leave the organization shortly after joining, with an average tenure of roughly three months. Additionally, there is a lack of visibility regarding the volunteers' contributions to the project.
🕵🏻♀️ Research Begins: eyes wide, mind set to grind 🔍
Gathering insights, and understanding problems
(67 volunteers survey and 5 donors interview findings)
66% of volunteers are not tracking activities at all
50% volunteers wants to celebrate projects and task completed
80% of donors want to see a clear picture of their funds and Dlab impact
☑️ Identifying Objectives ☑️
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Increase donor's Trust and Transparency
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Enhance Donor's Engagement
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Enhance Volunteer's Visibility
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Strengthen Community Engagement
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Measure & Iterate