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Redesigned the volunteer dashboard and impact page, boosting retention by 25% and driving increased funding from $2,500 to $35,000.

I led a cross-functional team at Democracy Lab to enhance the volunteer experience by redesigning the volunteer dashboard and creating a new impact page. The redesigned dashboard increased volunteer retention by 25%, introducing features like hour logging and activity tracking. The impact page improved transparency for investors and stakeholders, helping to increase funding from $2,500 to $35,000 by showcasing visuals such as active project numbers, volunteer engagement, and fund utilization.

Problem & Gap

Democracy Lab struggled with low donor trust due to a lack of transparency about fund usage and an inability to retain volunteers beyond 3 months due to insufficient recognition of their efforts.

My Role

Led Product design and UX research, including heuristic reviews, competitive analysis, user interviews, sketching, wireframing, and prototype development.

Duration

Phase I: 6 months, Phase II: 6 months

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Tools Used

Figma.png
Miro.png
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What is Democracy Lab (DLab)?

DLab connect skilled volunteers with the projects that need them. Open to everyone from individuals and established nonprofits to government organizations and for-profit social enterprises — DLab provide an open avenue for a better connection, more efficient collaboration, and increased impact.​

Visit DLab Website 🔗

🚨 Why was the company planning to redesign the dashboard?🚨

To find answers, three rounds of tasks were held

  1. ​Meeting with volunteers

  2. Discussions with leadership & donors

  3. Conducted surveys with 67 volunteers

What do I understand from each step?

66%

Volunteers often missed activity tracking and forgot to complete the Google form sent by email.

50%

Volunteers felt their efforts and the time they have dedicated to completing tasks were not being recognized.

80%

Stakeholders and donors complained about not knowing the funds' status due to a lack of updates and website information.

☑️ Identifying Objectives ☑️

  1. Increase donor's Trust and Transparency

  2. Enhance Volunteer Engagement and Visibility

  3. Strengthen Community Engagement

Interview Script - Ext Link

🔎 Competitive Audit 🔎

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Redesigning to be completed in 3 phases:

Phase 1

  • ​Dashboard audit

  • Easy fix UI

  • Badges design​​​

  • Impact pages data visual

Phase 2

  • Share badges

  • Log activity

  • Extend commitment

  • Show projects

  • Impact Page

Phase 3

  • Meeting notes

  • Recommend projects

📸 Meet our users 📸